Gamification for Dummies

Gamification is the ‘in thing’ these days, but not everyone is familiar with what gamification is, and how it can enhance learning. Let us start with the basics of gamification before we move on to the application.

‘Gamification … is the use of game elements in any context other than entertainment.’

In simple words, gamification of any activity is done using rewards and the inherent competitive nature of games to foster user interaction with the material. These rewards can vary from situation to situation.

Here are the most commonly used forms of rewards

  • Points
  • Badges
  • Levels
  • Leaderboard
  • Challenges

Gamification infographic

These rewards are usually used in tune with one another. The objective is to increase user engagement with the system or the learning material.

Generally, there are four ways to boost user engagement

  • Accelerating feedback cycles
  • Outlining clear goals and rules
  • Writing an interesting narrative
  • Presenting challenging (but obtainable) tasks

Now, that you have a better idea about gamification, let’s take a look at a few statistics to understand the potential of gamification in business activities.

Facts about gamification

  • It is estimated that over 17% of all Forbes 2000 companies will use gamification for marketing and consumer retention.
  • Users will spend 30% longer on sites with social games. Advertisers, are you listening?
  • Some companies can expect a 2 – 4% increase in revenue.

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