5 Key Benefits That Gamification Brings To Your Business

5 Key Benefits That Gamification Brings To Your Business

Gamification is no longer just a buzzword. It has found some real and interesting applications in the domains of learning, marketing, personality development, data analytics and so on. The right implementation of this concept can generate powerful results and do wonders for your business.

Here are the 5 key benefits that Gamification will bring to your business.

1. Making the mundane interesting

The game-based interactive elements add thrill and fun to the otherwise mundane processes. Whether the task is about conducting a survey or employee training, gamification makes the process more interesting as the knowledge is supplied non-intrusively, thereby yielding better results.

2. Sustainability

Using Gamification in your company is a strategy for sustainability. The games are re-playable and are built using real-life scenarios. They can be played again and again for performance improvement without incurring additional costs on the company.

3. Real-time analytics

A gamified campaign will allow you to target particular user groups of your interest and get real-time feedback. You can analyze the user behavior and draw inferences. Such feedback is a powerful contributor in designing your business’ future strategies.

4. Self-motivated work force

These games are built with features like leaderboard, award system, etc that reward the employees on their accomplishments. This keeps each employee self-motivated and self-aware about his/her performance.

5. High productivity and ROI

These games can be customized to align with your business objectives. Gamification’s unique features directly link the company’s objectives to the employee performance, thereby increasing the overall productivity. Any initial investment made to include game-based learning in your business is easily replenished along with a high ROI.

I guess that’s all! If you think of any more, please share with me!


Top 10 Do’s and Don’ts for eLearning


1. Old powerpoints stink

Making a training presentation and putting it up online, doesn’t really constitute e-learning. PowerPoint presentations aren’t the most effective tool when it comes to learning as it doesn’t have a multi-sensory approach which can challenge, engage, inform and test the learner.

2. Hiring the Right talent

There are 3 major roles when it comes to designing training: Subject Matter Expert (SME), the Instructional Designer (ID) and the Designer. Each person has its own expertise and input when it comes to designing the final product. It is your discretion to choose which role you want to give the most importance to.

3. Keep the content small and concise

Large chunks of information aren’t palatable when it comes to explaining a large amount of information to people, especially new people. The best way to work around that is to use smaller chunks of information. You can use bullet points or you can use a step-by-step process to explain the same information.

4. Brand your Training

With all the material that you put out, keep your brand logo/name on every page as it will show that the training that you are providing is company specific and not generic.

5. Create hands on Demo

Create demos and interactive manuals for hands-on experience as it aids the learning process. Develop a simulation. It is interactive and engaging. Simulations make the trainee feel safe as it is a controlled environment.

6. Use meaningful Graphics

Use graphics only if they contribute something to learning. The graphic needs to pass a simple test: Can a learner look at the image and understand the concept of the training page without reading the text? If not, then don’t use it!!!

7. Have Standards and be Consistent

While designing the training, develop a certain format, i.e. colours, fonts, sizes, layout, template and stick to it. Standardisation helps the learner become familiar with the learning material.

8. Use Scenarios and Case Studies

Use real life scenarios to hold the interest of the trainee. Here’s why it works – if it relates to their life, then they care about it; and if they care about it, then they are interested in it.

9. Use Learning Games

Make the demos into games or serious games, as it engages of the user and makes him involved in the outcome of the exercise. It provides a break in the monotony from the usual reading and graphs hence, engages the learners in a much better way. (You can check out a few learning games here –

10. Certify the participant’s knowledge

Score the tests and evaluations. Quantify their performance. It gives the trainee something to aim for. It is also the best way to see results when it comes to measuring the effectiveness of the learning. Make people aware of their results by either making them take the test again if they don’t score well or by issuing a certificate for scoring a high score.

The 10 Best Practices to Implement Gamification

Gamification is not a magic lamp. It won’t solve your problems overnight. But if you plan and use it well, it will serve its purpose.

Here are the 10 best practices which you can use while implementing gamification.

  1. Identify the success criteria: Define success i.e. what you intend to achieve through the activity. It is important to know the parameters of a successful outcome. Without having a clear cut desired result, you can’t find out whether the activity was successful or not.
  2. Consider alternatives: Always explore the alternatives. DO NOT jump the wagon. Many a times, people ignore simple and effective learning solutions just because they find a new trend catching up. Use gamification only if it makes sense and will add on to the activity. If you think the alternative is much more effective, use that!
  3. Creating a tie-in to business needs: Any activity has to tie-in with the business goals. Make sure the gamification also does. Do not use gamification just to make your content interesting. It has no value if it does not push your business forward.
  4. Create a story/context: We all love stories! Develop a story around your gamification activity. Tell people the context. Give them a purpose, a reason to interact with your content. Tell them why they are earning points, saving someone or conquering something.badges1
  5. Use science to advance learning: Remember the 2 mantras – Spaced Retrieval and Retrieval Practice. Spaced retrieval helps a learner retain access to the memorized information over long periods of time because it promotes a deeper understanding of the learned material. Retrieval practices encourage a learner to recall information rather than simply re-read or re-listen to it.
  6. Make scoring and winning transparent: Make scoring easy! The learner should know how his actions are related to the scores. So, he will know exactly what he needs to do in order to be successful. Also, try different scenarios. Make sure you have covered up all the possible issues that could arise when a learner is doing the activity.
  7. Keep the rules simple: Really simple! Avoid complexity. Always provide a tutorial so that the learner can learn the rules beforehand and perform better. This will also help you prevent any kind of frustration that a learner might develop due to lack of knowledge of the rules.
  8. Keep leaderboards small: No one is really interested in the world rankings unless he’s up there. Keep the leaderboards customizable and personalized. The learner should be able to see his position, his friends’ position along with the top 5 performers.
  9. Use levels and badges appropriately: Give the learner a goal and the number of levels he will need to complete before the learning is over. Badges can be tied to either levels or enabling objectives. Badges are also a good way to show off your prowess to your friends and colleagues.
  10. Test your game before you release it: It is a good way to find flaws, cheats and shortcuts that you might have overlooked. Human Beings are the most creative and lazy people imaginable as we look for a better/faster way to achieve the same result.

Gamification for Dummies

Gamification is the ‘in thing’ these days, but not everyone is familiar with what gamification is, and how it can enhance learning. Let us start with the basics of gamification before we move on to the application.

‘Gamification … is the use of game elements in any context other than entertainment.’

In simple words, gamification of any activity is done using rewards and the inherent competitive nature of games to foster user interaction with the material. These rewards can vary from situation to situation.

Here are the most commonly used forms of rewards

  • Points
  • Badges
  • Levels
  • Leaderboard
  • Challenges

Gamification infographic

These rewards are usually used in tune with one another. The objective is to increase user engagement with the system or the learning material.

Generally, there are four ways to boost user engagement

  • Accelerating feedback cycles
  • Outlining clear goals and rules
  • Writing an interesting narrative
  • Presenting challenging (but obtainable) tasks

Now, that you have a better idea about gamification, let’s take a look at a few statistics to understand the potential of gamification in business activities.

Facts about gamification

  • It is estimated that over 17% of all Forbes 2000 companies will use gamification for marketing and consumer retention.
  • Users will spend 30% longer on sites with social games. Advertisers, are you listening?
  • Some companies can expect a 2 – 4% increase in revenue.