games4change

5 Key Benefits That Gamification Brings To Your Business

5 Key Benefits That Gamification Brings To Your Business

Gamification is no longer just a buzzword. It has found some real and interesting applications in the domains of learning, marketing, personality development, data analytics and so on. The right implementation of this concept can generate powerful results and do wonders for your business.

Here are the 5 key benefits that Gamification will bring to your business.

1. Making the mundane interesting

The game-based interactive elements add thrill and fun to the otherwise mundane processes. Whether the task is about conducting a survey or employee training, gamification makes the process more interesting as the knowledge is supplied non-intrusively, thereby yielding better results.

2. Sustainability

Using Gamification in your company is a strategy for sustainability. The games are re-playable and are built using real-life scenarios. They can be played again and again for performance improvement without incurring additional costs on the company.

3. Real-time analytics

A gamified campaign will allow you to target particular user groups of your interest and get real-time feedback. You can analyze the user behavior and draw inferences. Such feedback is a powerful contributor in designing your business’ future strategies.

4. Self-motivated work force

These games are built with features like leaderboard, award system, etc that reward the employees on their accomplishments. This keeps each employee self-motivated and self-aware about his/her performance.

5. High productivity and ROI

These games can be customized to align with your business objectives. Gamification’s unique features directly link the company’s objectives to the employee performance, thereby increasing the overall productivity. Any initial investment made to include game-based learning in your business is easily replenished along with a high ROI.

I guess that’s all! If you think of any more, please share with me!

Getting Started with Online Training (Part 2)

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In the last post, we tried to understand the difference between Instructor-led training (ILT) & online training, and the essentials that are required in order to implement online training in any organisation.

Now, let’s learn about the processes one needs to go through while moving from classroom to elearning.

1. Learner Need analysis

Try to understand the demographics of the learners – age, gender, education, language, etc. Find out whether the learners have any prior knowledge of the subject matter or they are completely new to it. This is important since very few people would have the patience to sit through the whole session.

Now that the learners would be dispersed, you need to figure out how to boost interaction between them. Based on these observations, try to decide on the technology or format which you would like to use. Use the one which would be easy to deliver, easy to understand, boost interaction and also, motivate the learners.

2. Content Design & Development

The question you need to ask here is what is the best way to present the content.

Should there be a narrator? or a Sutradhar? or a character which would act as a facilitator? Another option is to use the department head or Subject Matter Expert to act as a facilitator.

Your tools would be one of the deciding factors here. Using tools like Articulate or Ptotemy (www.ptotemy.com) would give you an edge over MS Powerpoint, as these tools help you make your content more interactive and engaging. Other than these, you can even use webinars or videos or serious games to explain concepts. Or a combination of these tools could prove much more effective.

3. Deployment & Marketing

The best way to deploy elearning courses is using a Learning Management System (LMS). You can find many options out there in the market ranging from Open source platforms like Moodle to licensed ones like SkillSoft, Ptotemy, Blackboard, Saba, etc. Using these platforms, you can manage and update the content as well as the learners. You can also record their activities for future reference.

Once your LMS is in place, the next challenge is bringing the learners to this platform. Remember, this methodology is new to the learners. Hence, you need to create curiosity around this to attract the learners. Teaser campaign is one of the effective ways to do this. Create a buzz, put out explainer videos, launch marketing campaigns to make this big.

4. Evaluation & Monitoring

Once the learners start using the system, monitor their activity. Conduct polls or surveys to gauge user feedback. Every learning management system has this facility of creating online polls.

Find out what could be done to improve the effectiveness of the content. LMSes also have provisions for detailed reports. Use them, analyse them and gain insights on what works and what not.

“Remember, what matters is whether the learners understand the content or not. Technology is just an aid and how one uses it to make the content effective is the crux here.”