5 Key Benefits That Gamification Brings To Your Business

5 Key Benefits That Gamification Brings To Your Business

Gamification is no longer just a buzzword. It has found some real and interesting applications in the domains of learning, marketing, personality development, data analytics and so on. The right implementation of this concept can generate powerful results and do wonders for your business.

Here are the 5 key benefits that Gamification will bring to your business.

1. Making the mundane interesting

The game-based interactive elements add thrill and fun to the otherwise mundane processes. Whether the task is about conducting a survey or employee training, gamification makes the process more interesting as the knowledge is supplied non-intrusively, thereby yielding better results.

2. Sustainability

Using Gamification in your company is a strategy for sustainability. The games are re-playable and are built using real-life scenarios. They can be played again and again for performance improvement without incurring additional costs on the company.

3. Real-time analytics

A gamified campaign will allow you to target particular user groups of your interest and get real-time feedback. You can analyze the user behavior and draw inferences. Such feedback is a powerful contributor in designing your business’ future strategies.

4. Self-motivated work force

These games are built with features like leaderboard, award system, etc that reward the employees on their accomplishments. This keeps each employee self-motivated and self-aware about his/her performance.

5. High productivity and ROI

These games can be customized to align with your business objectives. Gamification’s unique features directly link the company’s objectives to the employee performance, thereby increasing the overall productivity. Any initial investment made to include game-based learning in your business is easily replenished along with a high ROI.

I guess that’s all! If you think of any more, please share with me!


5 Simple Tricks to Engage the Learner

When it comes to e-learning, engaging the learner is the most vital component that would determine the success or failure of any learning platform. Retaining the learner’s attention is crucial and should be an incessant process because once you have lost the learner, then you have lost the learner.

While one can never run out of ideas to achieve a successful elearning platform, there are some factors which, if nothing else, would serve as a useful reference guide. Let’s find out about them.

1. Content Relevance

Keep the content focused and consistent. Not everyone intends to play scrabble with information. Content information should be tailor-made to suit the audience. Even if there is a minor disconnect, the learners would tend to dismiss or devalue the information. Generating enthusiasm amongst the learners will be achieved only if the content is seen to be directly related to the topic being covered.

2. Always Explain ‘Why’

It is extremely useful and encouraging to learners if they always understand fully why it is that they have been asked to complete a certain task. This takes one back to the relevance of the elearning content. Understanding ‘Why’ piques a learner’s interest in the material and assists him in understanding what they will achieve upon completion of the course.

3. Using the ‘Gauntlet’ approach

Everyone loves a challenge. Even as kids, we like to experiment, experience and solve. People like to find out answers themselves. They feel like they got to the answer by themselves and that they are more worthwhile.

If you provide someone with a challenge, you find a much more thoughtful and creative employee approach in the end.

4. Gamification

Game elements can complement the content information dissemination in a big way. Everyone loves to complete. People like to be seen to have participated and won. Rewards work as a great motivator. This enables them to break the inertial barriers and exert their potential even more. With a target oriented approach, one can make the learner to strive towards improvement. Gamification allows a learner to feel more informative, confident and above all, competitive.

5. Serious Gaming

Serious Gaming or games for training enables over 80% memory retention capabilities. Playing games seems and feels more like a pastime than a chore. Cleverly introducing serious gaming into the course content material could create an exponential increase in the engagement levels than static images, videos or other forms of reading content.

Serious gaming delivers a perfect combination of interaction, engagement and insights. They fit into any Instruction Design effectively. Even while playing a game, the learner is on an active learning path.

You could start with these tips, but remember – engagement is a continuous process. Keep experimenting!

P.S.: Check out our website (www.ptotem.com) for a few examples of serious games.

The 10 Best Practices to Implement Gamification

Gamification is not a magic lamp. It won’t solve your problems overnight. But if you plan and use it well, it will serve its purpose.

Here are the 10 best practices which you can use while implementing gamification.

  1. Identify the success criteria: Define success i.e. what you intend to achieve through the activity. It is important to know the parameters of a successful outcome. Without having a clear cut desired result, you can’t find out whether the activity was successful or not.
  2. Consider alternatives: Always explore the alternatives. DO NOT jump the wagon. Many a times, people ignore simple and effective learning solutions just because they find a new trend catching up. Use gamification only if it makes sense and will add on to the activity. If you think the alternative is much more effective, use that!
  3. Creating a tie-in to business needs: Any activity has to tie-in with the business goals. Make sure the gamification also does. Do not use gamification just to make your content interesting. It has no value if it does not push your business forward.
  4. Create a story/context: We all love stories! Develop a story around your gamification activity. Tell people the context. Give them a purpose, a reason to interact with your content. Tell them why they are earning points, saving someone or conquering something.badges1
  5. Use science to advance learning: Remember the 2 mantras – Spaced Retrieval and Retrieval Practice. Spaced retrieval helps a learner retain access to the memorized information over long periods of time because it promotes a deeper understanding of the learned material. Retrieval practices encourage a learner to recall information rather than simply re-read or re-listen to it.
  6. Make scoring and winning transparent: Make scoring easy! The learner should know how his actions are related to the scores. So, he will know exactly what he needs to do in order to be successful. Also, try different scenarios. Make sure you have covered up all the possible issues that could arise when a learner is doing the activity.
  7. Keep the rules simple: Really simple! Avoid complexity. Always provide a tutorial so that the learner can learn the rules beforehand and perform better. This will also help you prevent any kind of frustration that a learner might develop due to lack of knowledge of the rules.
  8. Keep leaderboards small: No one is really interested in the world rankings unless he’s up there. Keep the leaderboards customizable and personalized. The learner should be able to see his position, his friends’ position along with the top 5 performers.
  9. Use levels and badges appropriately: Give the learner a goal and the number of levels he will need to complete before the learning is over. Badges can be tied to either levels or enabling objectives. Badges are also a good way to show off your prowess to your friends and colleagues.
  10. Test your game before you release it: It is a good way to find flaws, cheats and shortcuts that you might have overlooked. Human Beings are the most creative and lazy people imaginable as we look for a better/faster way to achieve the same result.

Gamification for Dummies

Gamification is the ‘in thing’ these days, but not everyone is familiar with what gamification is, and how it can enhance learning. Let us start with the basics of gamification before we move on to the application.

‘Gamification … is the use of game elements in any context other than entertainment.’

In simple words, gamification of any activity is done using rewards and the inherent competitive nature of games to foster user interaction with the material. These rewards can vary from situation to situation.

Here are the most commonly used forms of rewards

  • Points
  • Badges
  • Levels
  • Leaderboard
  • Challenges

Gamification infographic

These rewards are usually used in tune with one another. The objective is to increase user engagement with the system or the learning material.

Generally, there are four ways to boost user engagement

  • Accelerating feedback cycles
  • Outlining clear goals and rules
  • Writing an interesting narrative
  • Presenting challenging (but obtainable) tasks

Now, that you have a better idea about gamification, let’s take a look at a few statistics to understand the potential of gamification in business activities.

Facts about gamification

  • It is estimated that over 17% of all Forbes 2000 companies will use gamification for marketing and consumer retention.
  • Users will spend 30% longer on sites with social games. Advertisers, are you listening?
  • Some companies can expect a 2 – 4% increase in revenue.