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5 Key Benefits That Gamification Brings To Your Business

5 Key Benefits That Gamification Brings To Your Business

Gamification is no longer just a buzzword. It has found some real and interesting applications in the domains of learning, marketing, personality development, data analytics and so on. The right implementation of this concept can generate powerful results and do wonders for your business.

Here are the 5 key benefits that Gamification will bring to your business.

1. Making the mundane interesting

The game-based interactive elements add thrill and fun to the otherwise mundane processes. Whether the task is about conducting a survey or employee training, gamification makes the process more interesting as the knowledge is supplied non-intrusively, thereby yielding better results.

2. Sustainability

Using Gamification in your company is a strategy for sustainability. The games are re-playable and are built using real-life scenarios. They can be played again and again for performance improvement without incurring additional costs on the company.

3. Real-time analytics

A gamified campaign will allow you to target particular user groups of your interest and get real-time feedback. You can analyze the user behavior and draw inferences. Such feedback is a powerful contributor in designing your business’ future strategies.

4. Self-motivated work force

These games are built with features like leaderboard, award system, etc that reward the employees on their accomplishments. This keeps each employee self-motivated and self-aware about his/her performance.

5. High productivity and ROI

These games can be customized to align with your business objectives. Gamification’s unique features directly link the company’s objectives to the employee performance, thereby increasing the overall productivity. Any initial investment made to include game-based learning in your business is easily replenished along with a high ROI.

I guess that’s all! If you think of any more, please share with me!

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Gamification in the Corporate Sector (Part 2)

This is the second and the last article from the series ‘Gamification in the Corporate Sector’. In case, you haven’t checked out the first one, here it is.

Gamification in the corporate sectorNote: Please feel free to use this infographic for any personal or commercial purpose.

Getting Started with Online Training (Part 1)

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For some, online learning is a buzz word and for some, it is an impasse. Let’s try to find out why people are trying to adopt this phenomenon and how one can do that without any hitches.

Why online training?

Imagine, you are in a classroom with 20-25 students and there’s a teacher explaining you certain concepts. Here, the learning is centered on the instructor (teacher) and she sets the structure, sequence and methodology of the learning. She chooses the content and how it will be delivered.

In this setting, students often don’t ask any questions. There is less interaction with the focus being on the completion of the activity, rather than on the transfer of knowledge. The students don’t even have the option of going through the content again.

Online training or elearning, works the other way. It focuses on the learner, and not on the instructor. It facilitates interaction between the learner and the content, plus, is easily accessible anytime and anywhere.

Below are a few tools and techniques that are used in elearning.

  • Devices for accessing the content (Desktop, Laptops, Tablets, Smartphones)
  • Learning Management System (LMS)
  • Content Creation Tools like MS PowerPoint, Articulate, Ptotemy (ptotemy.com), etc
  • Instructional Design Study
  • Interactive boards
  • Webcam/ Webinars
  • Communication tools like email, chat, forums, discussion boards, etc

These tools help in bringing the content to the learner and allow him to learn as per his convenience.

Converting existing training material into online content

Even converting existing training material into online content has become easy and cost-effective due to these tools.

There are 3 types of delivery for elearning through which content can be disseminated.

  1. Synchronous learning

This type of learning is live. It happens in real time, like a webinar or Massive Open Online Courses (MOOCs).

  1. Asynchronous learning

This can be done as per the learner’s convenience. Online modules or web forums are a few examples of this type of learning.

  1. Hybrid learning

Here, you mix the strengths of the first and second to achieve your objective.

Irrespective of the mode, the focus of any learning activity should be to enhance the learning experience through engagement, discussion and application.

The next part of the article will explain the process of transition of ILT to online in detail.